fogartypatty@gmail.com 630.930.9348
Patricia Fogarty
Freelance Copywriter
SEO · UX/Content Design · Marketing
01
Project: White paper (online)
Audience: B2B
One of a series of ____ white papers written for the enterprise security and safety divisions of the Fortune Global 50 company.
Interviewed subject matter experts in fields such as oil and gas, commercial food preparation, _______ and ________.
Projects stayed on the client’s website for more than two years.
(Quote from Heather Rickart)
02
Project: Advertorial (print)
Audience: B2C
The Cardinal Bernardin Cancer Center decide to invest in a high-ticket advertorial spread in Cancer magazine, a consumer publication.
Interviewed patients, physicians and researchers to produce three-article spread.
(Quote from Joel Super)
03
Project: Website
Audience: B2B and B2C
Performed a complete renovation of a _____-page website for an esteemed interior design agency in Calgary. Conducted a thorough assessment of all content including layout, design, copy, images, calls to action, buttons, menus, user experience (UX) and every piece of content to increase conversions.
(Jennifer Brown quote)
04
Project: Newsletter (print and online)
Audience: B2B
Served as editor and copywriter for the department newsletter targeting referring physicians. Later managed the transition from print to digital version delivered via email.
(Dr. Stankiewicz quote)
05
Project: Marketing brochure (print)
Audience: B2C
Retained by a graphic design agency to copywrite marketing piece for an upscale stair building company.
Client had difficulty expressing the intricacies involved in producing these high-quality projects. My solution was to describe both the art and the science of stair building. That allowed us to create a brochure that impressed readers with the workmanship, time and effort that goes into these projects.
(Conni Treantefeles quote)
06
Project: Case study (online)
Audience: B2B
Part of a series of case studies written for the ___________ division/s. Interviewed salespersons, past and current clients to obtain a full understanding of Siemens contribution to the clients’ businesses.
Other case studies covered subjects such as school security, LEED architecture, hospital data security and _______________.
07
Project: SEO articles (online)
Audience: B2C
Generated 25 SEO articles on dental health, insurance coverage and eye care for the Fortune 500 company.
One article remains the most sought after and read article on the entire Humana site.
(Kyle Dahl quote)
08
Project: Two video scripts
Audience: B2B
Interviewed nearly 30 individuals for background information, personal experience and noteworthy quotes to be used in both videos. Interviews included every level of staff from ______ and ______ to the CFO, VP and CEO.
Later developed seven different themes for the client to choose from, each highlighting the company in different ways.
09
Project: Event program (print)
Audience: B2C
Wrote __________ and _____________ for the printed program for a prestigious annual awards event attended by hundreds of prominent families, businesspeople and clergy in Chicago.
Also served as proofreader.
10
Project: Online funnel
Audience: B2C
Responsible for creating UX copy for the dental and vision verticals at Humana. Also provided some copy for the Large ______ team (B2B).
Worked using the agile model with a business analyst, graphic artist, scrum master, QA staff and a team of developers, as well as subject matter experts.
11
Project: Marketing emails
Audience: B2B
Created new a layout and new approach to copy for a weekly marketing email campaign for a provider of local rewards programs.
Increased open and click-thru rates by ______%.
12
Project: Customer email ________
Audience: B2C
Wrote email designed to encourage current customers to _________________.
13
Project: New product funnel (online)
Audience: B2B
Brought in to write UX copy for the release of a new legal marketing product.
14
Project: Product sell sheet
Audience: B2B
Client requested a document that could be used to presell a new product line, but done in a way that was different, more entertaining than usual.
15
Project: Project Name
Audience: B2B
Brought in to write UX copy for the release of a new legal marketing product.
16
Project: Project Name
Audience: B2B
Client requested a document that could be used to presell a new product line, but done in a way that was different, more entertaining than usual.
Skills
SEO
UX/Content Design
Marketing Content
Advertorials
Video Scripts
Websites
White Papers
Case Studies
Lead Magnets
Opt-in Pages
Landing Pages
Experience
- UX / Content Design · 4 years
- Freelance Copywriter · 15 years
- Scriptwriter / Video Producer · 25 years
- Voice-Over Talent · 35 years
Industries
Dental
Enterprise Security
Legal
Carpentry
Logistics
Insurance
Special Events
And More