Project: Marketing brochure (print)
Audience: B2C
The Ask: On behalf of a creative services agency, A master stair building company specializing in show-stopping staircases needed new marketing collateral but was having difficulty expressing the craftsmanship and intricate detail involved in creating feature staircases.
The Idea: Created a theme that addressed both the ‘art’ and the ‘science’ of stairbuilding.
The Results: A very happy business owner who was thrilled that we were able to finally explain his craft in a way customers could understand and appreciate.