by Dan Seruela | Apr 5, 2022
Project: Lead Magnet welcome email sequenceAudience: B2BThe Ask: Marketing push for medical/dental vertical. The Idea: The Results: Open rate, click-thru rates, inquiries
by Dan Seruela | Apr 4, 2022
Project: Marketing brochure (print) Audience: B2C The Ask: On behalf of a creative services agency, A master stair building company specializing in show-stopping staircases needed new marketing collateral but was having difficulty expressing the...
by Dan Seruela | Apr 4, 2022
Project: Advertorial (print)Audience: B2C The Cardinal Bernardin Cancer Center decide to invest in a high-ticket advertorial spread in Cancer magazine, a consumer publication. Interviewed patients, physicians and researchers to produce three-article spread. (Quote...
by Dan Seruela | Apr 4, 2022
The Ask: Upscale interior design firm wasn’t getting business from their website. They knew the copy needed work but weren’t sure where to start…or whether to start over. The Idea: Keep the design for the most part, but completely overhaul the content and...
